Marketing
The FLY YXC Alliance - a public/private marketing committee - has been working together since 2006 towards the common goal of attracting new air service to the region. A strategic marketing plan has been developed and commissioned, with key steps underway, some of which are already coming to fruition.
In 2007 the Committee hired air service consultant Mr. Kent Myers, President of Air Planners, to assist in attracting a brand name US carrier from a major US hub to our region. With the help of Mr. Myers, the Committee made presentations and engaged in discussions with some of the top major US carriers. On July 23, 2008, the FlyYXC Alliance Society and Delta Air Lines announced new service between Canadian Rockies International Airport (YXC), in Cranbrook and Delta's western hub at Salt Lake City (SLC).
Service commences December 17, 2008. See "Schedules" for flight information.
The Committee, along with Laurie Reed, newly hired Coordinator, Air Partner Programs, continues to work on promotion of the new service.
FLY YXC COMMITTEE MEMBERS:
| Matt Mosteller | Resorts of the Canadian Rockies |
| Andy Cohen * (Secretary) | Resorts of the Canadian Rockies |
| Will Pearce | City of Cranbrook |
| Kevin Weaver | City of Cranbrook |
| Wayne Staudt | City of Cranbrook |
| Phillip Elchitz | Canadian Rockies International Airport |
| Joel Savage * | Havaday Developments/Wildstone |
| John Sheehan * (Chair) | Havaday Developments/Wildstone |
| Ken Wilder * | Panorama Mountain Village (Intrawest) |
| Chris Dadson * | Kootenay Rockies Tourism |
| Rob Gay | Community Futures |
| Lucy Hallford * | Fairmont Hotsprings Resort |
| Wendy VanPuymbroeck * | St. Eugene Mission Resort |
| Ron Mason * (Treasurer) | Copper Point Golf |
| Mark Dobson * | Kicking Horse Resort |
| Eric Ommundsen | Stone Creek Resort |
| Steve Paccagnan | |
| Mike Delich * | |
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* Board of Directors of the FlyYXC Alliance Society (incorporated under the BC Society Act 28 April 2008)